Each and every business & person has a heart to make a difference in this world by doing good and doing it through travel!

‘I am Columbus’ are travellers who travel to make a difference, by visiting new destinations and share the places to make them famous, which support locals where it’s needed the most.
‘I am Columbus’ are those locals who works in order to preservation, protection and development of their geographic identity globally.
‘I am Columbus’ are businesses that works with locals towards fostering the sustainable development of tourism at that destinations.

For Travellers

Travelling in an impactful way, strengthens the local economy, contributes to local infrastructure development and can help to conserve the natural environment and cultural assets and traditions.

For Locals

Empower locals in order to preservation and development of their geographic identity globally. Brings employment opportunities, enhances the economy of the region and creates revenue for the local government.

For Businesses

Transformation of local places or environments of its original character and representing it in a sanitized, controlled & safe format with the intent of rendering the place more pleasant and easily grasped for international & domestic tourists.

Selecting, Promoting, Branding – The Impact


the less popular places by travellers who want to avoid tourist highlights and experience cities like the locals.


and providing recommendations submitted by travellers or by actual local residents on where to eat, shop, be entertained and more.

Destination Branding

by CTI (Cometoindia.com), that creates a unique identity of places and communicates them consistently across all channels and touchpoints to increase tourism.

The Impact

tourism offers great opportunities. It creates jobs, strengthens the local economy, contributes to local infrastructure.

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Some of the bright categories for recommendations

It includes someplace or something that is good and deserve to be chosen.

  • Destination
  • Heritage
  • Adventure
  • Art & Craft
  • Food & Cuisine
  • Nature & Wildlife
  • Spiritual
  • Shopping
  • Wellness
  • Festivals

Ways To Get Involved


Whether you’re a traveller or local, we need your help to provide recommendations on unpopular places, where to eat, shop and more. Your this voice can change the life of many locals there.

Go Social

Tag with #iamcolumbus. Be an ambassador and bring you community to raise awareness about this new hidden gem using socialplatforms and cometoindia.com(CTI) partnership. Inspire people to visit this place more.


When you buy ‘I am Columbus’ & CTI products from our partners, your choice helps raise money, promote the destinations tourism and local people are able tobenefit from the income opportunities arising from tourism.

Be A Partner

Join the ‘I am Columbus’(CTI) family and inspire your customers with a partnership that helps changing lives, generate employments and promote country on the world map

Become A CTI Partner

CTI partners with dynamic and iconic brands to make India as a preferred world-class tourist destinations for domestic & international audiences.

Unlock exclusive benefits as one of CTI partners

  • Find Opportunities to enhance your national and international promotion.
  • Help businesses expand into new markets.
  • To contribute in local communities development.

Frequenlty Asked questions

What is ‘I Am Columbus’?
‘I Am Columbus’ is a campaign by India Inc Partners(IIP) to bring India's unexplored hidden places, food, events and more on a global map to increase tourism. Promote and contribute to the development of local communities.
Who can join this campaign?
Any Travellers, locals, hotels, businesses & government agencies, who want to become a part of the tourism development of India.
Who are our partners?
We work with a large range of partners in all sectors of tourism, hospitality and events who help us promote India to both domestic and international audiences.
What is CTI objective?
We inspire visitors from across India and the globe to enjoy all that one of the most vibrant countries in the world has to offer.

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